Look at any business’s strategy for boosting sales, positive PR and community engagement and you probably wouldn’t expect it to include a pack of huge fibreglass dogs.
But dozens of south Wales’s top firms have signed up to sponsor a Snowdog sculpture as part of a mass-participation public art trail which is getting tails wagging across the region.
Snowdogs: Tails in Wales will see more than 40 individually designed sculptures displayed around the streets, iconic venues and open spaces of Cardiff and the Vale of Glamorgan for 10 weeks this autumn.
The event, run by Wild in Art and children’s hospice charity Tŷ Hafan, is forecast to attract hundreds of thousands of people onto the trail, providing a boost to the local economy and showcasing all the region has to offer.
It will also raise much needed funds to support life-limited children, young people and their families at the Sully-based children’s hospice and in communities throughout Wales, with the auction of the sculptures after the trail set to raise thousands of pounds.
Adrian Field, executive director of Cardiff BID (Cardiff Business Improvement District), said: “We are involved in the Snowdogs trail, sponsoring two of the Snowdogs.
“We are really excited and we want to see as many people as possible doing the trail throughout the 10 weeks in and around the city centre, going to places they might not normally go or have been before.
“We urge businesses to get involved – sponsor a Snowdog and be a part of a really great cause.”
Helen Gibbons, project manager of Snowdogs: Tails in Wales, said: “This is a unique opportunity for businesses to take the lead and make sure they reap the huge range of benefits that this incredible event is bringing to Cardiff and the Vale of Glamorgan.
“Businesses have been very eager to sign up to sponsor a Snowdog, so I would encourage anyone who is interested to get in touch before they miss out.”
Dog-loving businesses already joining the trail include: